Online dating marketing strategies
Launched in late 2012, dating app Tinder has enjoyed what can only be described as a meteoric rise.Boasting almost fifty million users as early as 2014 (according to the New York Times), Tinder has become a global phenomenon.
If someone who didn’t fit the bill tried to chat with me, I was reluctant to reply.Eleven percent of all American adults, and a full 39 percent of “single and looking” 25-to-44-year-olds, used websites or mobile dating apps in 2013.Technology has changed dating—but it’s also changed online content marketing as well.Today, when it comes to the online dating scene, we’re pretty much spoilt for choice.To name a few, there’s Match.com, Ashley Madison, Grindr, Tinder, Happn, and Coffee For Bagels, all with specific niches and target audiences.It’s a multi-billion dollar industry built around your primal need for love, lust, and connection via the Internet.
Gone are the days when we’d get mocked for meeting people online, or when online dating was solely the domain of trolls, catfishers, and misogynists.
Other dating apps aren’t far behind — from JSwipe to Coffee Meets Bagel, companies are eager to capitalize on the growth potential within the online dating industry.
The appeal of dating apps, it seems, is only increasing. In part, it can be attributed to the fact that the stigma once associated with online dating has all but vanished in the last ten years, according to Pew Research Center.
This show brought people from around the globe to a make-believe setting, where they were free to explore marketing solutions and speak with company representatives.
The event was great, but I came away with a different perspective of the Web.
Read my article on how to create a successful social media profile picture for more tips on this.